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Fuel
Your
Future

We handle everything
off the court so you
can focus on the game.

{  About Us  }

Putting Athletes and Their Futures First with Data-Driven, Personalized Management and Development.

Today’s young athletes face a complex landscape of opportunities and challenges. Unfortunately, some of the main challenges are agents or agencies that are simply looking for payouts instead of supporting the current and future needs of the athlete.

Founded by a former SEC player and coach with NBA-level scouting and analytics experience, Stratos empowers athletes with strategic guidance, performance insight, and individualized career support grounded in real basketball expertise.

We provide individualized support and tools for off-season physical and personal development. We provide financial, legal, and other essential professional services. Most importantly, we help athletes understand fit, role, development, and opportunity with a level of clarity most athletes never receive.

At Stratos, we’re passionate about supporting athletes as they pursue their own definition of success, grow personally and professionally, and create a smart, sustainable strategy for the future.

Let’s talk about your goals and how Stratos can support your development, market value, and long-term success.

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{  What We Do  }

We Put Athletes First.

From finding the right opportunities to aligning with the right programs to supporting off-season development, we help athletes make smart, informed decisions at every step.

{  01  }

Strategic Opportunities
& Negotiation

We leverage our insider coaching network and other resources to identify and analyze NIL and collective opportunities and then engage in proactive deal negotiation on behalf of our athletes. Our goal isn’t just to make a deal. It’s to identify the best fit for everyone.

{  02  }

Market Value &
Brand Strategy

We analyze on-court impact, role, efficiency, and trajectory to determine a player’s true value. Combined with social reach and personal brand direction, we build strategies designed to elevate visibility and create sustainable earning potential — not just one-off moments.

{  03  }

Performance &
Development Analytics

We use advanced play-by-play data, lineup impact, and deeper performance metrics to provide athletes with clear, actionable insight. This includes evaluating current performance, identifying how they affect winning, projecting role and development, and creating individualized plans they can use to improve.

{  04  }

Career Management
& Advisory

We offer our athletes ongoing career management by giving them a strong financial and legal foundation through effective tax planning, secure contracts, and long-term wealth strategies. We are, and always will be, athlete-first. And that means making sure they are represented and cared for today and well into the future.

Man holding basketball

{  Why Work With Us  }

A Different Kind of Player in the Athlete-Representation Game.

This industry is always changing, and there are countless people eager to advise athletes. Founded by SEC players and coaches, at Stratos, we have some significant differences that make us ideally suited to represent young athletes today.

Athlete-First

Our goal is to do what’s best for each athlete. From performance analytics, to personalized training programs, to finding the right opportunities, to creating a long-term strategic plan, we want to help them make decisions that will have a positive impact on their career.

Totally Transparent

We’re committed to complete honesty and transparency so athletes and their families can trust that we always have their best interests at heart.

Data-Driven

We translate performance data and NIL market analytics into clear insights that help our athletes understand their true value. With experience in Division I basketball and NBA-level analytics, we bring a deep understanding of athletes, their systems, and how to strategically leverage both to drive success.

Long-Term Commitment

We’re here to build lasting relationships and guide athletes through every step, from NIL and transfers to early pro-opportunities and beyond. We stay consistent, available, and engaged year-round.

Proactive Partnerships

We don’t wait for opportunities. Through our connections with coaches, evaluators, and trusted partners, we help athletes identify the right fits and approach the right situations early, not after a window has closed.

Highschool Player
Baxter Price

{  Founder  }

Baxter Price

baxter@stratosathletes.com

Baxter Price is a former Division I basketball player and graduate assistant coach at Mississippi State University with professional experience in scouting and advanced analytics.

He has supported NBA teams with draft preparation, player evaluation, and data-driven insights, while also working with college programs and athletes to design development strategies.

With an MBA and a strong network across the basketball community, Baxter brings a unique combination of on-court experience, coaching insight, and analytics expertise to help athletes make informed decisions about their future. He focuses on clarity, fit, role, and long-term development — giving athletes guidance rooted in how the game actually works at the highest levels.

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